As we all know, last year was a year filled with uncertainty. Similarly, it was an unpredictable year with many ups and downs for publishers and advertisers. With the significant changes with which people consume news, journals, and books, the publishing industry has experienced stormy times over the past decade also. With that being said, let’s look into the top digital publishing trends to watch in 2021.
The rise of Podcasts The term podcast is used more frequently for the past few years. It’s an audio file available on the internet for downloading to a computer or mobile device for easy listening. There is an increase of podcasts use that can be seen. According to the 2021 edition of the Infinite Daily Study, “41% of the total U.S population more than the age of twelve or an estimated can now be considered as monthly podcast listeners, up from 37% of the year before. Well these days, it’s a better idea to listen to interviews or news in a podcast form than, for example, trying to read an article while driving a car. With the rising popularity of audio content, there are various platforms that you can distribute your podcasts on, such as Overcast, Stitcher, iTunes, SoundCloud, Audioboom, Google podcasts, Spotify, Anchor, etc. These kinds of websites have algorithm through which listeners get suggested to a similar kind of music they were listening to in the past. Resolving trust issues As a publisher, one must surpass readers’ content expectations towards transparency by building the trust that people have in published media. The phenomena of fake news are also considered a huge problem and people are concerned that things will get worsen. Privacy is another problem, with reports stating 64% of people are concerned that businesses are misusing their data, and also people are increasingly suspicious about the information they see and read online. That is why providing readers with top-quality and relevant content is essential to rebuilding their trust in publishing. To succeed online, one must increase the transparency and provide content that is beneficial and interesting for the audience. The rise of Mobile Devices Since there is an increase in love for mobile devices, there is an increase need for mobile-optimized websites across different devices. If you are a digital publisher and have never thought about mobile optimization, then you might be missing out on a lot of traffic. The more people use mobile devices, the more there will be a need for mobile optimization. Therefore, you need to consider mobile-first users more than ever, favoring responsive and mobile-friendly pages for a better reading experience. By adopting this trend, you’ll get the tools to increase engagements with your content, and it can even help you remarket your audience through push notifications. With an increased rise of mobile-focused social media platforms like Instagram and Tiktok, investing in mobile marketing will increase in the coming years. The current pandemic crises will push publishers to adapt to the environment and innovate their existing approaches. If you are looking for android app development services, feel free to contact us. Technbrains can help you build a powerful app that will take your business to a higher level.
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